From Phat to Skinny

By RAY A. SMITH

NEW YORK—When rap-music VIP Russell Simmons reached inside his closet for a pair of pants to assume damage to a business meeting, he pulled out a pair of Rogan jeans that fit him.

That's a significant settlement for someone whose Phat Farm label made upward of $300 million in annual sales capitalizing on the oversized jeans-and-sweatshirts look. Mr. Simmons, whose pioneering music identifier represented such acts as Run-DMC and the Beastie Boys, was instrumental in defining the hip-hop clothing type, one that later inspired street-wear lines by Sean "Diddy" Combs and Shawn "Jay-Z" Carter, among others.

Mr. Simmons says he wouldn't have been caught out in skinny jeans a few years ago. "At one time, my jeans were much baggier, of course they were," he said. Back then, he and his then-ball Kimora Lee were known for their extra-large lifestyle, too. Their over-the-top, $13 million 10-bedroom mansion in New Jersey was a media dearest, with its workforce of 50, gold-leaf toilet, wine tasting compartment with its own kitchen and Gianni Versace's former bed, complete with the designer's signature gold Medusa-conduct logos.

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