Blancpain Expands Into A Serious Watch Movement Manufacturer

This is a in actuality, really interesting branding exercise - and I have no idea if it is a good idea. Frederic Piguet is (I scurvy, was) Swatch Group' s higher-end movement maker. Sort of like a fancier rendering of ETA . Most of the Swatch Group's higher end brands used Frederic Piguet movements (higher-end brands file Breguet, Jaquet Droz, Blancpain, etc...). That isn't to say that Frederic Piguet made all the movements for these brands, but did many of them. Delinquent was that all but the most hardcore watch aficionados knew what Frederic Piguet even was. So telling people that their new sybaritism watch had one of these movements in it required them to first explain what Frederic Piguet was in the first place. Also, I am sure there

Looking for photos of the complete range of Swatch watches online?

Hi all!
What I am try to recognize empathize with is a men's Swatch watch that it was launched...


http://www.swatch.com/

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